Kindle eBook Pricing

How to set your Kindle eBook price during Amazon publication using KDP.

This page is used to set the price and various distribution options. After filling out this page, you will have completed your portion of the KDP publication process. After clicking the "Save and Publish" button at the bottom of the page, Amazon will begin reviewing your book. After approval, you will officially be a published author.

Kindle Select Enrollment

Check this box and your eBook will be enrolled in the Kindle Select program. You enroll in this program 90 days at a time. Having your book in the Kindle Select program provides the following benefits each enrollment period:

  1. Amazon promotional opportunities including five days of free promotion or 11 countdown deal days during which your book is discounted at ever-increasing prices prompting the potential reader to buy now while the sale lasts. You also get access to running book advertisements on Amazon.
  2. Get a share of the KDP Select Global Fund when readers who borrow your book read more than 10% of it through Kindle Unlimited or the Kindle Owners' Lending Library.
  3. Receive a 70% royalty, instead of the standard 35% royalty, on sales in Japan, India, Brazil and Mexico.


You most likely possess worldwide rights for your title. If not, click the "Individual territories" radio button and check the territories in which you do hold the rights to your work.

Royalty and Pricing

If your book is priced from $2.99 to $9.99, you can select the 70% Royalty option. Otherwise, select the 35% Royalty option.

Enter the price you want to charge for your book and check all the boxes below to have Amazon automatically figure out the correct foreign price to set to match your requested price in US dollars.

It is highly recommended that your set your book price to at least $2.99 so that you can receive the 70% royalty rate. Note that self-published books seldom garner more than $4.99 a copy.

You must set your book price to at least $0.99.

Book Lending

Leave the "Allow lending for this book" box checked.

Terms & Conditions


Save and Publish

Check the confirmation box and click the "Save and Publish" button at the bottom of your screen to publish your book. It will typically take a day or two for your book to be published. You can monitor the state of its publication from the Bookshelf page of the KDP interface.